The Next Big Thing PDF
By:William Higham
Published on 2009-09-03 by Kogan Page Publishers
Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The success or failure of global brands from Dove to Apple, McDonalds to Coca Cola is increasingly recognised as being trend-driven. For companies to survive, they will need to understand how to take advantage of these changes, rather than just react to them. The Next Big Thing reveals how trends work, how to spot them, and then how to use that knowledge to gain financial and competitive advantage. Full of examples of trends and comments from industry insiders, it also includes case studies of companies that benefited from spotting trends and those who lost out by not spotting them. The Next Big Thing will enable you to anticipate, prepare for and benefit from trends.
This Book was ranked at 40 by Google Books for keyword Trends.
Book ID of The Next Big Thing's Books is yK2oQcQGcbQC, Book which was written byWilliam Highamhave ETAG "OOPcs8ZL76Y"
Book which was published by Kogan Page Publishers since 2009-09-03 have ISBNs, ISBN 13 Code is 9780749458430 and ISBN 10 Code is 0749458437
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Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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