Crisis, Issues and Reputation Management PDF
By:Andrew Griffin
Published on 2014-04-03 by Kogan Page Publishers
Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.
This Book was ranked at 13 by Google Books for keyword Issues.
Book ID of Crisis, Issues and Reputation Management's Books is hO8hAwAAQBAJ, Book which was written byAndrew Griffinhave ETAG "52oTRM5DBZw"
Book which was published by Kogan Page Publishers since 2014-04-03 have ISBNs, ISBN 13 Code is 9780749469931 and ISBN 10 Code is 0749469935
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "280 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Crisis, Issues and Reputation Management Books Free
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Download Crisis, Issues and Reputation Management PDF
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